Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Recent Submissions

Mizele dezbaterii televizate și derapajele de la etică în perioada alegerilor prezidențiale [Articol]
(Universitatea de Stat din Moldova, 2026) Bafnă, Mariana; Lupescu, Malisa
Starting from the objectives of the debate as a journalistic genre, this paper aims to analyze the ethical and deontological deviations in televised political arenas during the electoral campaign. The content analysis shows how the debate participants—both the journalistmoderator and the presidential candidate in the 2024 and 2025 elections—direct electoral debate communication toward entertainment by staging themes without real arguments, with a low degree of information through frequent omissions, spectacular content, and language lacking professional deontology (defamation, accusations, or personal attacks). These practices depart from the format of a genuine debate and move closer to that of a talk show. Televised public communication absorbs stakes aimed at spectacle and audience ratings, to the detriment of truth and the proper informing of the public.
The experience of European Union countries in implementing the administrative-territorial reform [Articol]
(Universitatea de Stat din Moldova, 2026) Tofan, Tatiana; Doncean, Marilena
Purpose of the article: This article examines the experience of European Union member states in implementing administrative-territorial reforms, with a focus on the models adopted, the factors determining their success or failure, and the lessons applicable to countries at the early stages of reform. Drawing on a comparative analysis of selected cases (France, Poland, Germany, etc.), the study highlights common trends and significant differences in European approaches. Methodology: The study is grounded in a comparative analysis of several relevant cases from European states, such as France, Poland, and Germany. This method is employed to identify both the common trends and the significant differences among the approaches applied in these countries. Conclusions: Based on the research conducted, it can be concluded that: there are diverse models of administrative-territorial reform; the success or failure of these reforms depends on political, economic, and institutional factors; valuable lessons can be identified that may serve as guidance for other states undertaking similar processes. Originality: The originality of the article lies in its comparative perspective, the critical analysis of the determining factors, and its practical relevance for countries undergoing reform.
Identitatea culturală în epoca brandingului [Articol]
(Universitatea de Stat din Moldova, 2026) Potîng, Tatiana
The dialogue between cultures, by virtue of its permanence and constancy, has always carried the cadence and spirit of the time in which it takes place. The era of globalization, which humanity is currently going through, has imposed its rhythm and rigors on this process. The period in which cultures have become commercial products, and the image and brand matter more than the content dictates the use of new means of promoting and disseminating values. In the fierce competition for a prestigious place in the international rankings, cultures are forced to resort to marketing and branding strategies, sometimes difficult to imagine in this field. In a well-established way, nations, governments and companies identify and highlight the specifics and local cultural color to effectively promote the national identity brand.
The impact of innovations and emerging technologies on the tourism industry [Articol]
(Universitatea de Stat din Moldova, 2026) Hămuraru, Maria; Buzdugan, Adriana
Purpose of this article: to examine, from a conceptual–critical standpoint, how innovations and emerging technologies are reshaping the tourism industry (management, marketing, operations, sustainability), by rigorously distinguishing innovation (incremental/radical; product/process/business model) from emerging technology (radical novelty, rapid growth, anticipated socio-economic impact, uncertainty) and proposing an integrative framework for smart-destination design. Best-practice illustrations include the Intersmart platform (Interreg – Black Sea Basin). Methodology: Narrative analytical synthesis of the literature (2005–2025), critical mapping of typologies and attributes of emerging technologies, illustrative case analysis of Intersmart; use of established evaluative “lenses” as conceptual tools (SEM, CBA, MCA, GIS/sustainability prism) to structure managerial and policy implications, without primary empirical testing. Conclusions: Four transformation mechanisms emerge: (I) personalization via AI and big data; (II) automation/efficiency (CRS/GDS, digital payments, blockchain); (III) experience augmentation through VR/AR and IoT; (IV) sustainability-oriented governance grounded in GIS and multicriteria assessment. Post-pandemic digitalization accelerates adoption but raises risks (security, privacy, algorithmic bias, SME asymmetries). We outline policy directions (digital skills, interoperability, data ethics) and technology roadmaps anchored in open partnerships (e.g., Intersmart). Originality: (a) an integrative framework linking innovation typologies with attributes of emerging technologies and actionable evaluation tools; (b) operationalization of the sustainability prism for tourism technologies; (c) regional anchoring via the Intersmart case as a model of co-creation and knowledge transfer; (d) testable hypotheses for future empirical studies in Central and Eastern European destinations.
Managerial perspectives on leveraging the correlation between health and human capital in the context of sustainable development [Articol]
(Universitatea de Stat din Moldova, 2026) Sârbu, Olga; Corețchi, Boris
Purpose of the article: The article aims to analyze the adaptation of human resource management policies and practices to contemporary demographic challenges, such as population aging, labor migration, and declining birth rates. It seeks to identify managerial mechanisms that can help organizations and public institutions maintain labor market stability and human capital sustainability amid globalization and workforce mobility. Methodology: The study applies statistical and comparative analysis to demographic data and employment indicators, examining correlations between population trends and labor market dynamics. It also includes applied research on migrant integration and employee retention strategies, focusing on flexible recruitment, continuous professional training, and motivation adapted to generational diversity. Conclusions: The findings show that demographic changes require innovative, adaptive, and inclusive approaches to human resource management. Strengthening cooperation between the state, businesses, and educational institutions is essential for developing coherent policies that enhance labor market resilience and long-term competitiveness. Originality: The originality of the study lies in its integrated approach linking demographic evolution with innovative managerial practices, emphasizing sustainable human capital as a key driver of competitiveness.