Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Recent Submissions

Advertising in a modern format: exigencies and excesses [Articol]
(2020) Rusnac, Ludmila
The advertising activity has become an indispensable factor for the efficient performance of the process of communicative-cultural interaction in the contemporary society. The essential function of the advertising content is to promote a certain product by informing about its qualities. At the same time, this information activity is oriented towards belief, for this purpose being applied a series of strategies, meant to trigger the buying process: gender stereotypes, sexuality elements, elements of violence, shock technique, humour technique etc. Of course, such advertising structures incite and draw attention to them, because they give the public an original, exciting and surprising status. However, the excessive juggling with such techniques represents rather an index of the advertisers’ unprofessionalism, with arrears in the field of advertising ethics.
The establishment and development of journalistic higher education in soviet socialist Republic of Moldova [Articol]
(2020) Stepanov, Georgeta
In the Soviet Socialist Republic of Moldova (SSRM) journalistic higher education appeared in Chişinău in the ‘1960s at the Faculty of Philology from the State University, being conceived both as a vocational and ideological training process. Despite this fact, the journalistic higher education during the Soviet period played a significant role in the subsequent protection of the concept of university training based on new and democratic principles. Between 1966‑1991, many important goals were achieved such as: the conceptualisation of the journalistic teaching process; the establishment of the teaching staff and the intellectualization of the personnel policy in this field; the creation of the journalistic national book collection etc. These aspects laid the foundation for the journalistic contemporary university teaching in the Republic of Moldova, contributing to the creation of its identity and national profile.
The syntax of the film language between the screen of the Lumiere brothers and the 3D VR glasses [Articol]
(2020) Dumbrăveanu, Andrei
Starting with “the device used to obtain and visualise cinephotographic evidence” (cinema), invented by the brothers Lumiere, the technique of filming and reproducing moving images has rhythmically evolve, shortening the distance between reality and the illustrious reality. Man’s perception of the moving images, of filmic time and space represents a psychic process, a product of the senses and of thought. The innovative filmmakers, creators of film art, exploited the illusional effects of the dynamic images and developed the grammatical rigours of the filmic language. The digital techniques facilitate the development of the filmic expression, but the syntax of the filmic language is managed by the same laws as in the case of the mechanical film, since they ensure emotional comfort and the overwhelming thinking that the individual wants.
Radio Basarabia– the echoes of radiophonic communication from the retrospective of the unseen war [Articol]
(2019) Dumbrăveanu, Andrei
The formation of the Romanian Unitarian State opened large perspectives for economic, social and cultural development. Territorial expansion and the increasing number of population led to the establishment of the Romanian Radio Broadcasting Company, which uses modern mass communication technologies, both at a national and regional level. In 1938, in Chisinau, the construction and installation of the transmitter was finished as well as the building and studios of the regional radio station, Radio Basarabia. In the first few days of January 1939, the experimental shows began. The transmitter had a power of 20 kw, which, through technical manipulations, could reach 200 kw, covering the whole Republic of Moldova and stretching up to Moscow and Leningrad, in Soviet Russia, Helsinki, in Finland, and in some days, up to London, in Great Britain. This radio station broadcasted for a short period of time – 300 day up to June 28, 1940, when the old Romanian province was invaded by the red army. The Soviet liberators occupied the studios, where they brought some emissaries from Radio Tiraspol, and at the beginning of the war, when withdrawing, they blew up the buildings and the antenna and they destroyed the transmitter. Radio Chişinău preserved its place in history as an expression of some well thought development practices of the local radio station, a school without holiday for the culturalization and spiritual education of the people, on the basis of traditions and national perennial values.
Programs with criminalistic content in the audio-visual area of the Republic of Moldova: typological and discursive particularities [Articol]
(2019) Rusnac, Ludmila
Constantly, commercial television channels expand their niche of contents that deal with crime, as this visual product sells well. Although during the last years the interest of the viewers has focused mainly on entertainment shows, the rating of the crime programs remains constant. In the audiovisual space of the Republic of Moldova, the access to this category of programs is ensured by the local television channels, especially by the channels that broadcast a foreign television product, especially from the Russian Federation. Nevertheless, one fact is undisputable – the television content that registers high ratings satisfies certain demands and needs of the public and therefore the popularity of criminal-themed programs is motivated by certain needs of the television audience.