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DSpace is the world leading open source repository platform that enables organisations to:

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Now showing 1 - 5 of 17

Recent Submissions

Evaluarea experiențelor naționale și a modului în care se elaborează documentele strategice în contextul asigurării bunăstării și securității financiare a cetățenilor [Articol]
(Lexon Prim, 2025) Mulic, Andrei; Doga-Mîrzac, Mariana
Purpose of the article: resides in the evaluation of national experiences and the way in which strategic documents are drawn up in the context of ensuring the well-being and security of citizens through the analysis of the European experience in the formation and approval of the budgets of the member states in order to identify the implications for the Republic of Moldova. Methodology: To achieve the objectives set for the research, several methods were used: the generalization method was used for the historiographical analysis and to demonstrate that the budget represents the strategic document in the context of ensuring the well-being and financial security of citizens; the document analysis method allowed the interpretation of the budget preparation practices, but also of the analyzed indicators; the descriptive method was used to illustrate the most important European practices in the budgetary field. Conclusions: Taking over the experience of the member states of the European Union in the formation of the National Public Budget is crucial for the sustainable development of the country. This can contribute to strengthening transparency, efficiency and accountability in the use of financial resources, ensuring the well-being and financial security of citizens. The adoption of European standards and procedures in the field of ensuring the well-being and financial security of citizens can strengthen the integration of the Republic of Moldova in the European economic space. Originality: The originality of the research consists in the elucidation of the best practices applied at the level of the member states of the European Union in the budgetary field in order to implement them at the national level. The implementation of European Union practices in the formation of the national budget could bring more transparency, efficiency and responsibility in the management of the state’s financial resources.
Auditul campaniilor de marketing axate pe promovarea bunăstării populației ca instrument strategic pentru dezvoltarea sustenabilă [Articol]
(Lexon Prim, 2025) Ispravnic, Daria
Reports on the study of advertising campaigns are regarded as a crucial tool for marketing analytics. They are employed to evaluate the effectiveness of marketing initiatives and to enhance subsequent ones. With an emphasis on both short-term and long-term measures that offer a thorough understanding of campaign impact, this article examines approaches for evaluating the efficacy of marketing efforts. The study highlights the significance of data-driven evaluation frameworks by analyzing key performance indicators like revenue, engagement, and customer acquisition cost. Marketers may improve the accuracy and flexibility of upcoming campaigns by combining insights from quantitative and qualitative data, which will ultimately lead to more effective resource allocation and long term brand success. This framework emphasizes a dedication to lifelong learning, guaranteeing that every campaign adds to a growing body of knowledge that enhances marketing efficacy in a setting that is becoming more and more dynamic.
Perceived value modeling as a strategic marketing instrument
(Tehnica-UTM, 2025) Trifonova, Larisa
In the context of increasing market competition and consumer demand for personalized experiences, perceived value modeling has become a key strategic marketing tool. This article explores the theoretical foundations and practical applications of perceived value as a multidimensional construct encompassing functional, emotional, and symbolic components. The study emphasizes the role of perceived value modeling in shaping customer preferences, brand positioning, and long-term loyalty. Using theoretical case studies, the article examines how businesses can design and adjust their marketing strategies to align with evolving customer expectations and maximize perceived benefits. The findings underline the importance of integrated marketing communications, customer-centric innovation, and value co-creation in building strong, differentiated market offers. The paper concludes with practical recommendations for companies seeking to leverage perceived value modeling for sustainable competitive advantage.
Contribuția transportului feroviar la dezvoltarea durabilă și reziliența economică: perspective asupra relațiilor comerciale regionale și a infrastructurii turistice [Articol]
(Lexon Prim, 2025) Stancu, Florin; Burlui, Alexandru-Vasile
This paper explores the role of railway transport in promoting sustainable development and enhancing regional economic resilience. The analysis focuses on the Republic of Moldova, highlighting how investments in railway infrastructure and the development of thematic train routes can foster tourism and strengthen cross-border trade relations with Romania and Ukraine. By examining best practices from Romania, the study identifies key strategies to modernize railway services, reduce carbon emissions, and improve connectivity for both freight and passenger transport. The findings underline the importance of railway transport in achieving economic growth and environmental sustainability, while emphasizing the need for digitalization and international partnerships in this sector.
Reconfigurarea schimburilor comerciale moldo-chineze sub influența comerțului digital [Articol]
(Tehnica-UTM, 2025) Coreţchi, Boris; Chuai, Jinhui
Transformările rapide generate de digitalizarea economiei globale au un impact semnificativ asupra relațiilor comerciale internaționale, inclusiv asupra fluxurilor comerciale dintre Republica Moldova și Republica Populară Chineză. În acest context, reconfigurarea acestor schimburi devine o necesitate strategică, cu implicații directe asupra competitivității economice și a integrării Republicii Moldova în rețelele comerciale digitale globale. Scopul cercetării constă în investigarea impactului comerțului digital asupra reconfigurării schimburilor comerciale dintre Republica Moldova și China, în vederea identificării oportunităților de consolidare a relațiilor economice bilaterale. Originalitatea cercetării derivă din abordarea multidimensională a interacțiunilor comerciale în era digitală, prin corelarea datelor economice tradiționale cu indicatorii digitalizării și inovării tehnologice. Analiza evidențiază caracteristicile specifice ale economiei naționale în raport cu cerințele și avantajele oferite de piața chineză digitalizată. Digitalizarea schimburilor comerciale redefinește parteneriatul economic moldo-chinez, creând premise pentru consolidarea relațiilor economice și creșterea rezilienței naționale. Pentru valorificarea acestor tendințe este necesară formularea unor strategii comerciale inteligente, orientate spre integrarea în lanțurile valorice digitale și promovarea unei economii sustenabile și inovatoare.