Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Now showing 1 - 5 of 17

Recent Submissions

Fronturi informaționale și convergență mediatică: comunicarea strategică a Ucrainei de la supraviețuire la influență globală [Articol]
(Universitatea de Stat din Moldova, 2026) Danciu, Gabriela Cătălina
The paper analyzes how Ukraine used strategic communication during the war with the Russian Federation, exploring the relationship between strategy, media convergence, and the formation of contemporary information fronts. In an interconnected global communication environment, political messages and visual narratives become instruments of power and resilience. The study is based on a qualitative approach, analyzing the content of official messages, speeches by President Volodymyr Zelensky. The research highlights Ukraine’s ability to synchronize traditional and digital media channels into a common narrative, transforming the media space into an active information front. This coordination has allowed the Ukrainian state to move from crisis communication—focused on survival and solidarity—to digital public diplomacy geared toward global influence and international legitimacy. The results show that Ukraine’s narrative power was built on the convergence of emotion, symbol, and technology, redefining the relationship between military and informational power in contemporary global communication.
Rrolul UZPR, filiala Chișinău, în promovarea jurnalismului cultural [Articol]
(Universitatea de Stat din Moldova, 2026) Fonari, Victoria
The Chisinau Branch was inaugurated on June 24, 2014, within the premises of the National Library of the Republic of Moldova. On this day, the founding meeting of the Chisinau Branch of the Union of Professional Journalists of Romania (UZPR) took place in the presence of the Romanian delegation, led by Doru Dinu Glăvan (1946-2021), president of the UZPR. Currently, the Chisinau Branch, UZPR, led by Victoria Fonari, is made up of 72 professionals, including 7 honorary persons, in the field of the written, television and radio press. The branch team includes teachers from the Faculty of Journalism and Communication Sciences: Mihai Lescu, PhD, Associate Professor, Andrei Dumbrăveanu, PhD, Associate Professor, Laura Tugarev, PhD. UZPR contributes to the dissemination of events in the Romanian-speaking area, not only in Romania and the Republic of Moldova, but also in Belgium, Italy, Serbia, Israel, Great Britain, France, Spain, Canada, etc. Each type of media production (whether written, audio or video format) is important. The promotion of events by various stations contributes to a stopover of cultural values, to educating the reception of information about intangible and tangible heritage.
Eelemente de intersecție în brandingul național: România și Republica Moldova [Articol]
(Universitatea de Stat din Moldova, 2026) Boureanu, Valentina
The research is grounded in the theoretical concepts of nation branding aimed at a domestic audience, as formulated by Wally Olins. To this end, it seeks—through qualitative content analysis and structuralist-semiotic analysis (linguistic and visual) applied to elements that define national brand identities—to identify and typologize, based on Louis Lavelle’s theory, the core values of the two brands. These values will be inferred from the declared identity constructs displayed on the official websites of the two countries (such as flags, coats of arms, and national anthems), and validated through legislative documents. Under the hypothesis that a shared historical past—typically reflected in the symbols of any state—exists between the two, Romania and the Republic of Moldova were selected as the study sample. In conclusion, a dual intersection of their respective brand values will allow for the formulation of a core idea specific to each brand identity.
Creativitatea în producția multimedia: convergența între artă și tehnologie [Articol]
(Universitatea de Stat din Moldova, 2026) Tugarev, Laura
In this article, we will examine the role of creativity in multimedia production, the synergy between art and technology, and the products that result from this fusion. We will also highlight the skills required of multimedia creators, who combine technical and artistic abilities in interdisciplinary and collaborative contexts. The study will include examples from the Republic of Moldova, where hubs such as Mediacor and Artcor promote the development of creative industries and support multimedia production, considering the fact that in the last years these hubs involved a lot in the process of implementation of new programs of studies at the Faculty of Journalism and Communication Sciences.
Comunicare strategică și participare publică: UVT în ecosistemul digital al capitalei cultural [Articol]
(Universitatea de Stat din Moldova, 2026) Bader-Jurj, Simona
This paper examines how the West University of Timișoara (WUT) employed strategic digital communication to foster public participation within the framework of Timișoara 2023 – European Capital of Culture. Drawing on a mixed-methods approach that combines qualitative content analysis with descriptive digital performance indicators, the study explores how communication strategies deployed on Facebook and Instagram contributed to the construction of an active cultural community, particularly among young audiences and Generation Z. The findings indicate that social media functioned not merely as promotional tools, but as relational infrastructures that facilitated engagement, symbolic participation, and institutional legitimacy. Content published after events, interactive campaigns, and the presence of well-known cultural figures proved especially effective in amplifying visibility and participation. The paper highlights the role of universities as strategic cultural actors within competitive digital ecosystems and outlines recommendations for sustainable cultural communication practices.