Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Recent Submissions

Abordări filosofice ale sănătății creierului în era contemporană [Articol]
(Print-Caro, 2025) Mereuţă, Ion
Brain health cannolongerbe under stoodsolelythrough medical or biological paradigms. In the contemporary era, characterized by technological acceleration, existential stress, and profound social changes, a philosophical approach to human neurocognitive balance is necessary. This article explores the connections between philosophical concepts of consciousness, identity, and the meaningof lifeand brain health, proposing a transdisciplinary analysis. Philosophyc an contribute to the prevention and under standing of neuropsychicsuffering by fostering reflection, responsibility, and existential meaning.
The justificatory impediment in agricultural cooperatives’ contracts - legal solutions for economic resilience [Articol]
(2025) Praporşcic, Valeria
Contracts form the foundation of the economic activities of agricultural cooperatives, yet they are exposed to unpredictable external factors that may hinder the fulfillment of contractual obligations. The justificatory impediment, including force majeure, fortuitous events, and hardship, plays a crucial role in protecting contracting parties in such situations. However, existing regulations and legal mechanisms for managing these impediments are not always adapted to the specific needs of agricultural cooperatives, which depend on unstable climatic, economic, and geopolitical factors. The aim of this article is to analyze the impact of the justificatory impediment on the contracts of agricultural cooperatives and to propose legal solutions that enhance their economic resilience. The main objectives of the study are to identify the specific contractual vulnerabilities of agricultural cooperatives, examine the applicable legal mechanisms across different legal systems, and formulate recommendations for adapting legislation and contractual practices. The scientific novelty of this article lies in its interdisciplinary approach to the justificatory impediment, analyzing it from both contract law and economic sustainability perspectives. The relevance of this study stems from the need to develop effective legal mechanisms that ensure contractual balance and economic stability for cooperatives in the face of external risks, thereby contributing to the strengthening of the agricultural sector and the protection of farmers' interests
Conceptual approaches to bank cybersecurity [Articol]
(2025) Caprian, Iurii
Cybersecurity in banking is a multidimensional notion that brings together strategies, technologies, practices and processes aimed at protecting banks; systems, data and digital networks. The purpose of the research was to present the essence and trends in the development of cybersecurity within banks. The study was conducted by examining reports from specialized companies and expert opinions published in open form on the Internet. The materials thus accumulated allowed the creation of a complex picture of the current development of cybersecurity in banking activities. The main reasons that require bank cybersecurity management are: customer data protection; maintaining customer trust and reputation; compliance with regulations; preventing financial loss; protecting critical infrastructure; ensuring business continuity. It is clear that over the past few years the threat landscape has expanded in complexity and scope. Currently, banks are facing cybersecurity problems that have already become traditional, such as ransomware, unencrypted data, cloud-based cyber-attacks, social engineering, phishing attacks, malware, attacks on third-party providers, supply chain attacks, endpoint security. At the same time, we can talk about new challenges in strengthening the cybersecurity of banks: the evolution of zero trust security; regulatory pressures and compliance-driven security; quantum computing threats to cryptography; AI-powered fraud detection and financial crime prevention. Experts visions for the continued strengthening of cybersecurity in banking are linked to the evolution of advanced technologies and the improvement of regulatory frameworks. To this end, banks will develop innovations related to artificial intelligence, blockchain and quantum computing.
Internet marketing in the conditions of digitalization: theoretical fundamentals and development trends in Moldova [Articol]
(2025) Colesnicova, Vlada; Turcan, Aurelia; Munteanu, Maxim
Digital technologies and their rapid development have a significant impact on all spheres of modern society. The impact of digitalization on economic relations, in particular on the development of e-commerce, has become particularly noticeable. In recent decades, electronic commerce (e-commerce) has firmly taken an important place in the structure of trade relations, gradually replacing traditional sales channels. Internet sales have ceased to be just an alternative to offline stores and have become the main tool of interaction between companies and customers. In the new reality, it is no longer enough for a business to be simply represented on the Internet. Modern conditions require active and competent use of digital technologies to achieve commercial goals and strengthen market positions. Online sales have become a priority not only for large companies and global brands, but also for small and medium-sized businesses that seek to remain competitive in the digital environment. A key tool in increasing the effectiveness of online sales is digital marketing (internet marketing), which encompasses a wide range of tools and methods for promoting products and services online. Despite the obvious advantages, digital marketing involves a number of difficulties. Many companies, especially in the small and medium-sized business segment, face problems with the selection and proper use of digital tools due to the lack of qualified specialists, limited budgets and insufficient information on digital marketing. Digital marketing (Internet marketing), which encompasses a wide range of tools and methods for promoting products and services online, is a key tool for increasing the effectiveness of online sales. Despite the obvious advantages, digital marketing involves a number of challenges. Many companies, especially in the segment of small and medium-sized businesses, face problems with the selection and proper use of digital tools due to the lack of qualified specialists, limited budgets and lack of awareness of modern trends and approaches. This leads to the fact that a significant proportion of businesses continue to use outdated and ineffective methods of promotion, ignoring the opportunities that the digital environment offers. This study provides a comprehensive examination of digital marketing and identifies the most effective tools and strategies for increasing online sales.
Rolul achizițiilor publice durabile în dezvoltarea cooperativelor și a bunăstării colective [Articol]
(2025) Mulic, Andrei; Papana, Maria
The role of sustainable public procurement in the development of cooperatives and collective well-being is a current theme in the context of international concerns related to the environment, sustainable economic development and social inclusion. Thus, sustainable public procurement by integrating economic, social and environmental criteria into national public spending, represents a powerful tool for promoting the Sustainable Development Goals. The central objective of the study is to examine the impact of applying sustainability criteria in the public procurement process on the development of cooperatives. Due to their community-based organizational structure and integration of sustainable development goals, cooperatives can be recognized as essential beneficiaries. Thus, sustainable public procurement can stimulate public authorities to collaborate with cooperatives on innovative projects, promoting the development of a circular economy, the creation of ergonomic jobs and social progress. In conclusion, the article encourages the potential of sustainable public procurement to transform allocated financial resources into levers, to contribute to the sustainable development of cooperatives and ensuring social well-being.