Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Recent Submissions

Creativitatea în producția multimedia: convergența între artă și tehnologie [Articol]
(Universitatea de Stat din Moldova, 2026) Tugarev, Laura
In this article, we will examine the role of creativity in multimedia production, the synergy between art and technology, and the products that result from this fusion. We will also highlight the skills required of multimedia creators, who combine technical and artistic abilities in interdisciplinary and collaborative contexts. The study will include examples from the Republic of Moldova, where hubs such as Mediacor and Artcor promote the development of creative industries and support multimedia production, considering the fact that in the last years these hubs involved a lot in the process of implementation of new programs of studies at the Faculty of Journalism and Communication Sciences.
Comunicare strategică și participare publică: UVT în ecosistemul digital al capitalei cultural [Articol]
(Universitatea de Stat din Moldova, 2026) Bader-Jurj, Simona
This paper examines how the West University of Timișoara (WUT) employed strategic digital communication to foster public participation within the framework of Timișoara 2023 – European Capital of Culture. Drawing on a mixed-methods approach that combines qualitative content analysis with descriptive digital performance indicators, the study explores how communication strategies deployed on Facebook and Instagram contributed to the construction of an active cultural community, particularly among young audiences and Generation Z. The findings indicate that social media functioned not merely as promotional tools, but as relational infrastructures that facilitated engagement, symbolic participation, and institutional legitimacy. Content published after events, interactive campaigns, and the presence of well-known cultural figures proved especially effective in amplifying visibility and participation. The paper highlights the role of universities as strategic cultural actors within competitive digital ecosystems and outlines recommendations for sustainable cultural communication practices.
Informația geopolitică – sursă de documentare a evenimentelor (de pe frontul ruso-ucrainean) în audiovizualul național [Articol]
(Universitatea de Stat din Moldova, 2026) Lescu, Mihai
The front article examines „Geopolitical information as a source of documenting events (from the Russian-Romanian front) in national audiovisual”. In choosing and examining the topic, the author started from the rationale that geopolitics as a science studies the role that geography has on politics, feeds on the reality of social and political phenomena. In virtue of the purpose and objectives outlined, the author considered it relevant to follow up and examine how the national audiovisual holds the pept of Russian propaganda in the activity of truthful and honest information of the Russian audience about the Russian people and the geopolitical interests of the world’s major powers in our region. In this context, he tried on the basis of the newsletter „Mesager” of the television post Moldova 1, to determine which are the main sources for documenting geopolitical events and those related to the war in our country. Based on the research, the author drew conclusions and recommendations.
Cât de sigură mai este profesia de jurnalist astăzi: o analiză comparativă Republica Moldova - România a amenințărilor percepute de jurnaliști [Articol]
(Universitatea de Stat din Moldova, 2026) Oprea, Bogdan
The most frequent threats perceived „very often” and „often” by journalists from the Republic of Moldova (RM) and Romania (R) are „demeaning or hatful speech” (RM: 13.8%; R: 10.4%), „public discrediting” (RM: 10.5%; R: 8.7%) and „surveillance” (RM: 6.2%; R: 10.1%), shows the data of „The Worlds of Journalism Study 2021 - 2023” research that was conducted between October 2022 and September 2023 as a standard questionnaire applied to 307 journalists from the Republic of Moldova and 365 from Romania. Journalists with top management role in both countries are less exposed, generally almost twice less, than journalists without a management role. Female journalists in the Republic of Moldova are threatened more often, over two and a half times, than male journalists, in Romania the situation is the opposite, with perceived threats being greater or equal in the case of male journalists versus female journalists. Also, journalists with higher education and those with formal education or training in journalism in both countries report threats in higher proportions than those who only finished high school or without training in journalism. In both countries, the private/commercial media and, strictly in the case of the Republic of Moldova, also the non-profit media, are significantly more often victims of threats than the public service media. The study’s conclusions indicate an alarming level of threats against journalists and, in addition, to freedom of expression in both countries.
Dimensiuni etice ale utilizării Inteligenței Artificiale în jurnalismul academic și professional [Articol]
(Universitatea de Stat din Moldova, 2026) Tacu, Mariana
Artificial Intelligence (AI) in academic and professional journalism requires a redefinition of editorial responsibility, with ethical deliberation and accountability remaining firmly in the human domain. The defining principles include transparency, accuracy, data protection, non-discrimination, and traceability of decisions. At the international level, the “human-in-command” concept, risk assessments, and public auditability are promoted. The European Union regulates through the Artificial Intelligence Act, in correlation with the General Data Protection Regulation, the Digital Services Act, and the Digital Markets Act, creating a framework based on transparency and accountability. In the Republic of Moldova, the Code of Ethics stipulates that the use of AI is allowed only with respect for confidentiality, copyright, and the clear labeling of generated content.