Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Recent Submissions

Journalism today: between informing and promoting activity [Articol]
(2017) Bulicanu, Victoria
The journalistic activity in recent years is often subject to a wave of criticism, often coming from the the specialists themselves, but also from analysts in various fields, politicians, active members of civil society, etc. They question the fairness of exercising journalism nowadays, considering the fact that ethical standards of this profession are often ignored, criticized or violated knowingly, which represents a necessary analysis of the situation in the field. It appears as a deviation from the profound journalistic work and its supreme misson - informing all the citizens about promotion, advertising, lobbying and others that contradict the principles of ethics in the media. In this regard the theorists and researchers in the field show an attitude of concern for the perspectives of development in this field in the coming years.
Mass media information source in electoral campaigns or a political actor? [Articol]
(2017) Dumbrăveanu, Andrei
Election campaigns are the top-level agreements in the cyclical process called political communication. Political communication involves a set of techniques and technologies where the media is not only a link between the political actor and the spectator. The media establishes relationships between political mediatization and globalization, between politics and the Internet, highlights the reconciliation between ethics and politics, between the political action and the exerting influence on the voting option. For a quarter of a century of democratic transformations of the media society in R M has evolved from print media partly distributed through sales and mail, from radio broadcast to new digital media. According to the research, not even a quarter of the citizens believe in the Parliament they have chosen, in the media has confidence almost half (45%) of the population. For (74%) of citizens, the most important source of information is television, followed by the Internet (35%) and radio (22%). Printed media is preferred by 19% of the population. The Internet is used every day by about 64% of the population and 20.8% think that the Internet tells the truth about the situation in Moldova, placing it on the same spot as television (20.2%). We will analyze the activity of the audiovisual media and the Internet in electoral campaigns based on the preferences of the citizens.
New media – the reforming factor of political communication [Articol]
(2017) Moraru, Victor; Rusu, Liliana
The paper presents the results of a structural and semantic analysis of the concept of new political communication which, according to the theory of the English researcher Brian McNair, includes: political rhetorics, the actions of symbolic communication and some actions with political connotation. The three categories of political communication, defined on the basis of the criterion: the intention of emitter to the political environment, were studied and described in order to argue the transformation of the process of transmission-reception of political messages from a unidirectional dialogue into a bidirectional one. This theoretical approach has served to justify the role of the online component of the election campaign as the main innovative element of political marketing model of the XXIst century. The conclusion was that communication between candidates and voters is totally different from that of the political marketing model of the XXth century. Known in scientific literature as bottom-up communication, it allows voters to be actively involved in election campaigns thanks to the input possibilities and feedback offered by new media: e-mail, SMS, forums, websites, etc.
Media campaigns - forms of promoting social messages [Articol]
(2017) Botnariuc, Marina
The messages transmitted through the media have value if they are able to perform the social communication functions and if they generate feedback from the public. The potential media campaigns to show solidarity on behalf of the public can be measured by the problems solved within a predetermined span of time.
The journalist – information sources relational organization: essence and objectives [Articol]
(2017) Stepanov, Georgeta
Relational organization and the journalistic behavior as part of the creation process are dictated by the unpredictable and immediate character of events, by the necessity of an ample and most prompt access to information, which assumes a prioritary contact with the information sources. Establishment of the relational background and a correct understanding of journalistic behaviors become especially important mainly when the judgements do not derive directly from some normative principles, representing instead a conglomerate of obligations assumed in favor of certain segments of the society.