Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Recent Submissions

Innovative aspects of journalistic education [Articol]
(2018) Gribincea, Zinaida
This article refers to some aspects of innovation in the training of journalists. Journalism as a social domain, as well as journalistic education, by definition means changing and adapting to change, so the principles on which the educational process is based reflect social as well as technological changes.
The reflection of social inequalities in mass-media [Articol]
(2018) Stepanov, Georgeta
The media coverage of social problems, including the social inequalities, of the ways in which they can be solved, of the implementation manner of the state’s social policies regarding this field, and live quality in general, represents one of the major objectives of mass-media. Therefore, journalism has to ensure the right of every citizen to information, to promote opinion pluralism, to ensure the unhindered movement of ideas, conceptions, theories and to create a favourable environment for the control on behalf of the authorities of the activities of the public authorities, therefore stimulating the continual development processes of the democratic principles of socio-politic cohabitation. This type of activity legitimates journalism as an important form of social engagement, efficient information and communication means, an ideal instrument for the training and study of the public opinion.
The information security of the Republic of Moldova in the current geopolitical processes [Articol]
(2020) Lescu, Mihai
This article presents a review of the most important aspects of information security in the Republic of Moldova since the country managed to gain its independence. The analysed issues are related to this topic in the resizing context of the regional and global power relations and the contribution of the media information factor in ensuring national security. Along with the debate on what is required by the global information society and the information confrontations that take place in the regional geopolitical space, the key questions regarding information security are extensively analysed. In the end, the author offers some recommendations related to information security in the media, taking into account the Republic of Moldova’s 2019-2024 Information security strategy.
Advertising in a modern format: exigencies and excesses [Articol]
(2020) Rusnac, Ludmila
The advertising activity has become an indispensable factor for the efficient performance of the process of communicative-cultural interaction in the contemporary society. The essential function of the advertising content is to promote a certain product by informing about its qualities. At the same time, this information activity is oriented towards belief, for this purpose being applied a series of strategies, meant to trigger the buying process: gender stereotypes, sexuality elements, elements of violence, shock technique, humour technique etc. Of course, such advertising structures incite and draw attention to them, because they give the public an original, exciting and surprising status. However, the excessive juggling with such techniques represents rather an index of the advertisers’ unprofessionalism, with arrears in the field of advertising ethics.
The establishment and development of journalistic higher education in soviet socialist Republic of Moldova [Articol]
(2020) Stepanov, Georgeta
In the Soviet Socialist Republic of Moldova (SSRM) journalistic higher education appeared in Chişinău in the ‘1960s at the Faculty of Philology from the State University, being conceived both as a vocational and ideological training process. Despite this fact, the journalistic higher education during the Soviet period played a significant role in the subsequent protection of the concept of university training based on new and democratic principles. Between 1966‑1991, many important goals were achieved such as: the conceptualisation of the journalistic teaching process; the establishment of the teaching staff and the intellectualization of the personnel policy in this field; the creation of the journalistic national book collection etc. These aspects laid the foundation for the journalistic contemporary university teaching in the Republic of Moldova, contributing to the creation of its identity and national profile.