EUFEMISMUL – COMPONENTĂ INDISPENSABILĂ A LIMBAJULUI POLITIC

Abstract

The article focuses on euphemisms in the political disourse as emotionally neutral words or expressions used instead of words or expressions that seem indecent, rude, or tactless to the speaker. From the perspective of pragmatics, the process of euphemisation is a strategy of masking unwanted information that allows veiling unpleasant facts through the use of various linguistic mechanisms that give the sender the opportunity to attenuate or, conversely, to consolidate a forbidden concept or a reality in a certain context or in a certain pragmatic situation. The receiver’s primary role involves not only recovering the meaning of the message, information, but also the sender’s intention. Therefore, the reciever has a double responsibility: on the one hand he must decode the message and understand what the sender meant, but on the other hand he evaluates the alternatives of the intentionally transmitted statement, and as a result through his response building a message that generates a polite dialogue/feedback.