Repozitoriul Instituțional al Universității de Stat din Moldova (RI USM)

Institutional Repository of Moldova State University (IR MSU)

Repozitoriul Instituțional al Universității de Stat din Moldova reprezintă arhiva digitală cu acces deschis a rezultatelor cercetărilor științifice și științifico-didactice efectuate în cadrul universității. Conținutul arhivei este multidisciplinar și include lucrări din domeniile științelor exacte și socio-umanistice.
The Institutional Repository of the State University of Moldova is an open access digital archive of the results of scientific and scientific-didactic research carried out within the university. The archive's content is multidisciplinary and includes works from the fields of exact sciences, social sciences and humanities.

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Recent Submissions

Сущность и составляющие потенциала предприятий гостиничного бизнеса [Articol]
(Universitatea de Stat din Moldova, 2020) Мазуркевич, Ирина; Вивсюк, Ирина
The activity of the hospitality institutions determines the smooth functioning of the potential components of the enterprises. The main aim of this article is the studying and analysis of the essence and components of the potential of hospitality enterprises to determine the priority areas of effective and competitive sustainability in the market.
Развитие трансфертного ценообразования в условиях глобализации и пути повышения эффективности режима трансфертных цен [Articol]
(Universitatea de Stat din Moldova, 2020) Коринь, Инна
When transfer pricing risks are identified, the challenge for the tax authorities is to maximize results while ensuring that businesses and other stakeholders maintain confidence in the tax system. The issue of control over transfer pricing requires a comprehensive settlement, requires in-depth analysis and taking into account the recommendations of a group of experts in order to bring legislation and reporting on transfer pricing to OECD standards, which will improve the overall efficiency of transfer pricing regulation in Ukraine by improving monitoring of the activities of taxpayers, administrative and control procedures, increasing the competence of employees, the quality of tax audits. The purpose of the article is to determine the key factors for the effective functioning of transfer pricing counteraction mechanisms and the directions of their development. It is shown that transfer pricing schemes are carried out using various techniques of aggressive tax planning, which, accordingly, requires the introduction of additional countermeasures.
Хлеб и хлебобулочные изделия Украины: стратегия производства и продвижение [Articol]
(Universitatea de Stat din Moldova, 2020) Пахомськая, Елена
The article examines the current state of production and promotion of bread and bakery products in Ukraine. The article provides basic recommendations for improving marketing activities in the field of promotion and suggests the main directions for increasing the competitiveness of bakery products. The market of bakery products has a number of specific features that should be taken into account in its formation and operation: bakery products are designed to meet the vital needs of the end consumer and are perishable, so they are not subject to long-term storage; the supply and demand for bakery products in all regions are traditionally large, and the range of goods on the market is quite wide; the demand for bakery products may be lower than the needs of consumers, because taking into account national traditions, as well as due to low incomes and underdeveloped transport and marketing infrastructure, the population is partially self-sufficient through home baking; the national peculiarity of the consumption of bakery products is connected with the preference for "live breads"; as socially significant for a country where the share of the poor is still large, the bakery market is subject to state regulation, and given the regional peculiarities of market formation and the economic situation in it, the methods of state regulation may be different.
Logistics and marketing support of innovative development of the enterprise [Articol]
(Universitatea de Stat din Moldova, 2020) Sharko, Vitalii
The review of the main functions of marketing, logistics, and also their general functions is carried out in the article. For the analysis of interaction of marketing and logistics the concept of marketing and logistic «mix» is studied. Interaction of marketing and logistics of each its element is analyzed. The definition of marketing and logistic system is also offered in the article, the mechanism of calculation of its formation costs is considered. The general costs for formation of marketing and logistic system of the enterprise should include the detailed structure of the current expenses and possible capital expenditures which are necessary for implementation of technological process of marketing and logistics in relation to a concrete situation and a condition of the marketing environment. The general marketing expenses consist of the expenses necessary for the organization and carrying out marketing actions of commodity, communicative, price and marketing mixes. Logistic expenses include a complex of costs for organization and service of all components of «a logistic mix»: purchasing, transport, warehouse, production, distributive and information logistics. Efficiency of marketing and logistic system depends on the size of the effect gained thanks to reaching the main goal of marketing and logistic system and on the size of the general costs for creation and operation of this system.
Rolul publicității în promovarea produselor agricole pe piață [Articol]
(Universitatea de Stat din Moldova, 2020) Nazar, Nadejda; Nazar, Boris; Coreţchi, Boris
In this article we have studied the policy of promoting products on the market, special attention has been focused on the element of advertising. Advertising is one of the main forms of promotional policy, which is used by agricultural enterprises in order to promote their products. It was specified the definition of the term as well as the types of advertising according to different classifications. It was characterized the means of transmitting the advertising from the producer to the consumer. In particular, special attention in recent years has been paid to a widely used means of promotion, such as Internet advertising, which is becoming more widespread, in specially in R.Moldova. One of the advantages of using the Internet as an advertising source may be that it is a fast and easily accessible means, used for information by a large number of people or economic agents.