Modes of address in printed eco advertising and their impact on audience engagement [Articol]

Abstract

This article explores the use of ecological printed advertisements in raising environmental awareness and promoting eco-friendly behavior. By analyzing various examples of eco-centric slogans and their underlying modes of address, the article examines how different strategies influence public perception and call to action. The interplay between textual context, social context, and technological constraints is also considered in the construction of these messages. By analyzing these linguistic strategies, we can better understand their persuasive potential and their role in fostering ecological consciousness.