Modes of address in printed eco advertising and their impact on audience engagement [Articol]
| dc.contributor.author | Motreniuc, Diana | en |
| dc.contributor.author | Braescu, Andrei | en |
| dc.date.accessioned | 2025-09-08T12:55:56Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | This article explores the use of ecological printed advertisements in raising environmental awareness and promoting eco-friendly behavior. By analyzing various examples of eco-centric slogans and their underlying modes of address, the article examines how different strategies influence public perception and call to action. The interplay between textual context, social context, and technological constraints is also considered in the construction of these messages. By analyzing these linguistic strategies, we can better understand their persuasive potential and their role in fostering ecological consciousness. | en |
| dc.identifier.citation | MOTRENIUC, Diana and Andrei BRAESCU. Modes of address in printed eco advertising and their impact on audience engagement. In: Dynamics of the Romance and Germanic Languages: Trends and Innovation: hybrid international scientific conference, 8th edition, Chisinau, March 28, 2025. Chisinau: CEP USM, 2025, pp. 146-152. ISBN 978-9975-62-904-1 (PDF). Disponibil: https://doi.org/10.59295/drgl2025.20 | en |
| dc.identifier.isbn | 978-9975-62-904-1 (PDF) | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/18660 | |
| dc.identifier.uri | https://doi.org/10.59295/drgl2025.20 | |
| dc.language.iso | en | |
| dc.publisher | CEP USM | |
| dc.subject | Mode of address | en |
| dc.subject | eco-advertising | en |
| dc.subject | audience engagement | en |
| dc.subject | multimodality | en |
| dc.subject | discourse analysis | en |
| dc.subject | environmental communication | en |
| dc.title | Modes of address in printed eco advertising and their impact on audience engagement [Articol] | en |
| dc.type | Article |