Innovation – the key to success in marketing activity of the company
Date
2024-10-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The article aims to explore the role of innovation in the marketing strategy of enterprises, highlighting how it contributes to success and competitiveness in the market.
Description
Keywords
innovation, marketing, competitiveness, strategy, customer satisfaction
Citation
NAZAR, Nadejda. Innovation – the key to success in marketing activity of the company. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 90 – 92. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.12