Innovation – the key to success in marketing activity of the company
| dc.contributor.author | Nazar, Nadejda | ro |
| dc.date.accessioned | 2025-03-25T12:38:36Z | |
| dc.date.issued | 2024-10-24 | |
| dc.description.abstract | The article aims to explore the role of innovation in the marketing strategy of enterprises, highlighting how it contributes to success and competitiveness in the market. | en |
| dc.identifier.citation | NAZAR, Nadejda. Innovation – the key to success in marketing activity of the company. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 90 – 92. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.12 | en |
| dc.identifier.doi | https://doi.org/10.59295/mpdnwe2024.12 | |
| dc.identifier.isbn | 978-9975-62-826-6 (PDF) | |
| dc.identifier.uri | https://doi.org/10.59295/mpdnwe2024.12 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/17270 | |
| dc.language.iso | ro | ro |
| dc.publisher | CEP USM | |
| dc.subject | innovation | en |
| dc.subject | marketing | en |
| dc.subject | competitiveness | en |
| dc.subject | strategy | en |
| dc.subject | customer satisfaction | en |
| dc.title | Innovation – the key to success in marketing activity of the company | en |
| dc.title.alternative | Inovaţia – cheia succesului în activitatea de marketing a unei întreprinderi | ro |
| dc.type | Article |