Facultatea de Litere / Faculty of Letters

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    IMPLICATURE AND INDIRECT COMMUNICATION IN CONTEMPORARY POLITICAL MESSAGING
    (Editura USM, 2024) Guțu, Ion
    This article delves into the dynamics of political communication, specifically scrutinizing the utilization of implicature and indirect communication by politicians as strategic instruments to influence public perception and shape policy trajectories. It examines how politicians adeptly employ linguistic tools to convey layered messages, navigating the complexities of public discourse while circumventing direct accountability. Drawing upon the theoretical frameworks established by H.P. Grice and J.L. Austin, this study illuminates the multifaceted nature of language manipulation in political discourse, highlighting its ramifications for democratic participation and civic discourse. It emphasizes the imperative nature of fostering critical media literacy among citizens to decipher the intricacies inherent in indirect communication, thereby elucidating the fluid interplay between language mechanisms and political landscapes in contemporary society.
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    THE ROLE OF LINGUISTIC FRAMING IN POLITICAL MESSAGING AND PROPAGANDA
    (Editura USM, 2023) Guțu, Ion
    Political messaging and propaganda have always been intertwined with language, but the study of the linguistic framing in political discourse is a relatively recent field. This article explores the role of linguistic framing in political messaging and propaganda, investigating its influence on public perception and its implications for democratic processes. Linguistic framing involves strategically using language to shape the interpretation and understanding of information. The article begins by examining the theoretical foundations of linguistic framing, drawing on interdisciplinary perspectives such as framing theory, agenda-setting, and constructivism. It then delves into the application of linguistic framing in political communication, focusing on issue framing, value framing, metaphorical framing, narrative framing, and visual framing. Subsequently, it discusses the impact of linguistic framing on public perception and opinion, emphasizing frame resonance and frame competition. Lastly, the article addresses the ethical considerations and potential manipulation inherent in linguistic framing, emphasizing the importance of understanding and critically analyzing framing techniques for a well-functioning democratic society.