THE ROLE OF LINGUISTIC FRAMING IN POLITICAL MESSAGING AND PROPAGANDA

Abstract

Political messaging and propaganda have always been intertwined with language, but the study of the linguistic framing in political discourse is a relatively recent field. This article explores the role of linguistic framing in political messaging and propaganda, investigating its influence on public perception and its implications for democratic processes. Linguistic framing involves strategically using language to shape the interpretation and understanding of information. The article begins by examining the theoretical foundations of linguistic framing, drawing on interdisciplinary perspectives such as framing theory, agenda-setting, and constructivism. It then delves into the application of linguistic framing in political communication, focusing on issue framing, value framing, metaphorical framing, narrative framing, and visual framing. Subsequently, it discusses the impact of linguistic framing on public perception and opinion, emphasizing frame resonance and frame competition. Lastly, the article addresses the ethical considerations and potential manipulation inherent in linguistic framing, emphasizing the importance of understanding and critically analyzing framing techniques for a well-functioning democratic society.