2. Articole

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Author: search.filters.author.Motreniuc, Diana

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    THE ROLE OF THE AESTHETIC FUNCTION IN PRINTED ECOLOGICAL ADVERTISING
    (2024) Motreniuc, Diana
    The aesthetic dimension in ecological advertising plays a crucial role in establishing an emotional connection between the audience and environmental issues, stimulating involvement and commitment to conservation efforts. The aesthetic function embedded in ecological advertising serves as a foundation for raising awareness and mobilizing the public regarding environmental issues. This aesthetic approach fosters deep emotional connections, motivating active involvement in environmental initiatives and significantly contribut- ing to leaving a lasting impression and focusing attention on the ecological message conveyed. The use of vis- ually captivating imagery, including landscapes and vibrant colors, grabs attention and sparks curiosity among viewers. Their distinctive style, together with origindesign elements, elevates them to an artistic level, enriching their impact and resonance. Ecological advertising draws inspiration from diverse aesthetic influences, similar to those found in fine art, with deliberate reinterpretations and realignments to serve its purpose. Adherence to fundamental design principles ensures impactful and memorable ecological advertising campaigns. By present- ing aesthetic means, namely disturbing aspects of environmental degradation, ecological ads can evoke a strong emotional response among the audience, prompting them to take action or support initiatives for nature conser- vation. However, it is essential for such imagery to be used judiciously and accompanied by messages/texts that provide solutions or inspire hope and positive action in the face of environmental issues. We will observe how techniques like unity, harmony, and balance, along with intentional emphasis and contrast, enhance the effective- ness of ecological advertising in conveying its message to the public.
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    COMMUNICATIVE STRATEGIES AND TECHNIQUES OF PERSUASION IN ADVERTISING ECOLOGICAL DISCOURSE
    (Editura USM, 2024) Motreniuc, Diana
    This article explores the role of persuasive strategies in advertising within the context of advertising ecological discourse. Advertising has been a powerful tool in shaping consumer behaviors and attitudes towards ecological products and sustainable practices. This article delves into the linguistic techniques and pragmatic strategies employed by advertisers to persuade consumers to embrace eco-friendly products and practices. By analyzing ecological advertisements through the lens of linguistics and semio-pragmatics, we aim to uncover the linguistic mechanisms that drive persuasive messages in the context of environmental consciousness. A detailed description of this type of discourse is provided based on specific criteria, along with the results of an analysis of how speech impact is realized advertising slogans.
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    DELIMITĂRI CONCEPTUALE ALE TERMINOLOGIEI PUBLICITARE ECOLOGICE
    (CEP USM, 2023) Motreniuc, Diana
    The contrastive-linguistic, intercultural and cognitive-typological analysis of the English and Romanian advertising ecological discourse, requires a clear delimitation, for operational purposes, of the meanings of terms related to advertising. This necessity is determined, first of all, by the lack of parallelism between the "inter-paronimic" terms (false friends of the translator), following how the English terms correlate and what common interferences they have. We suggest clarifying several such aspects both separately, as distinct linguistic situations, and as “internal” forms of each of the two languages, which is likely to convince the speakers of the need to understand and use the correct constructions and forms
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    THE MYTH AS A STRATEGY FOR ECOLOGICAL ADVERTISING
    (CEP USM, 2022-11-10) Motreniuc, Diana
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    DELIMITĂRI CONCEPTUALE ALE TERMINOLOGIEI PUBLICITARE
    (CEP USM, 2023) Motreniuc, Diana
    The contrastive-linguistic, intercultural and cognitive-typological analysis of the English and Romanian advertising ecological discourse, requires a clear delimitation, for operational purposes, of the meanings of terms related to advertising. This necessity is determined, first of all, by the lack of parallelism between the "inter-paronimic" terms (false friends of the translator), following how the English terms correlate and what common interferences they have. We suggest clarifying several such aspects both separately, as distinct linguistic situations, and as “internal” forms of each of the two languages, which is likely to convince the speakers of the need to understand and use the correct constructions and forms.