Opportunities for the valuation of tourist destinations in the Republic of Moldova by strengthening brand identity of the destination by regions
Date
2024-10-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
This article aims to highlight the importance of strengthening the brand identity of tourist destinations in the Republic of Moldova by region. It explores how enhancing regional branding can capitalize on the country’s cultural, historical, and natural heritage, contributing to increased tourism attractiveness, diversification of the tourism offers, and sustainable development of the sector.
Description
Keywords
Tourism potential, brand identity, regional tourism, Republic of Moldova, sustainable development, cultural heritage, tourism diversification
Citation
LUCA, Tatiana. Opportunities for the valuation of tourist destinations in the Republic of Moldova by strengthening brand identity of the destination by regions. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 100 – 104. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.14