ROLUL ACTIVITĂȚII ANTRIM ÎN CONTEXTUL PROIECTĂRII ECHIPELOR DE COLABORARE INTERNAȚIONALĂ ÎN DOMENIUL TURISMULUI
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Date
2022
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Journal ISSN
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Publisher
CEP USM
Abstract
Tourism is a distinct field of activity that is becoming more and more apparent nowadays, with an increasingly active
presence in economic and social life, and with a rhythmic evolution. It is generating profound changes in the social and
economic dynamics of countries, as well as a series of important interdependencies of tourism collaboration between them.
The objectives of the research are to investigate the notion of international collaboration and to identify the types of existing
partnerships in the specialized literature. Research of international collaborations consist in their impact on the development
and visibility of the Republic of Moldova, as well as the participation of the Republic of Moldova as a partner team from the
perspective of partnerships implemented by the National Association for Inbound and Domestic Tourism of Moldova, in
particular the cross-border project HERIPRENEURSHIP. Furthermore, the development of a complex analysis on the
involvement of young generations in the design of international collaboration teams, followed by the creation of a plan of
strategies to attract and involve young tourism specialists are important in identifying effective marketing tools to
successfully promote international projects.
Description
Keywords
cross-border project, international visibility, deliverables, social media.
Citation
URCANU, Natalia; HĂMURARU, Maria. Rolul activității ANTRIM în contextul proiectării echipelor de colaborare internațională în domeniul turismului. In: Development of sustainable tourism: actualities and opportunities. 27 septembrie 2022, Chisinau. CEP USM, 2022, pp. 32-42. ISBN 978-9975-62-502-9 (PDF)