Rolul comunicării manageriale în activitatea IMM-urilor din Republica Moldova în contextul globalizării [Articol]

Abstract

Managerial communication is a fundamental activity of the life of an enterprise. It re- quires attention and rigor, as do the other functions: technical and personnel, commercial and financial. Modern managers need to learn to communicate with customers, the media, governments and foreign entrepreneurs. Therefore, they are required to have the competence and a culture of communication. These imply the observance of certain communication principles: the correct thinking of the transmitted information, the observance of politeness in the relations with subordinates and business partners.