Rolul inovaţiilor în dezvoltarea băncii [Articol]

Abstract

Modern information technologies, as well as the evolution of society in recent decades, have imposed on commercial banks the need to develop its products, to give them a captivating image, which will allow customers a simpler and more pleasant use of banking services. The sharp development of innovative banking products has significant effects on the bank itself, as well as the economy in general, because in a knowledge economy, banking innovations are the key of success.