TENDINȚELE COMPORTAMENTULUI CONSUMATORULUI ÎN NOUA ECONOMIE
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Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
Through this article, we intednd to identify the megatrends of the modern consumer society through which we will analyze the mega-trends of the consumer's behavior, the megatrends of the competitive behavior, the megatrends of the distribution channels and the technological megatrends. Consumer behavior addresses to the entire behavior of the end user of material and immaterial goods under the transformations that take place in the new economy, which are driven by a variety of factors, including the development of information technologies and nanotechnologies, increased competition and economic globalization.
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Keywords
consumator, consumer behavior
Citation
HĂMURARU, Maria, BUZDUGAN, Adriana. Tendințele comportamentului consumatorului în noua economie. In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale, cu ocazia aniversării a 65 de ani de la fondarea Facultăţii de Ştiinţe Economice: conf. șt. intern. jubeliară, 2-3 noiembrie 2018, Chisinău. Chişinău: Centrul Editorial-Poligrafic al USM, 2018, pp. 34-40. ISBN 978-9975-142-57-1.