Tendințele comportamentului consumatorului în noua economie [Articol]
| dc.contributor.author | Hămuraru, Maria | ro |
| dc.contributor.author | Buzdugan, Adriana | ro |
| dc.date.accessioned | 2022-02-03T12:50:50Z | |
| dc.date.available | 2022-02-03T12:50:50Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Through this article, we intednd to identify the megatrends of the modern consumer society through which we will analyze the mega-trends of the consumer's behavior, the megatrends of the competitive behavior, the megatrends of the distribution channels and the technological megatrends. Consumer behavior addresses to the entire behavior of the end user of material and immaterial goods under the transformations that take place in the new economy, which are driven by a variety of factors, including the development of information technologies and nanotechnologies, increased competition and economic globalization. | en |
| dc.identifier.citation | HĂMURARU, Maria, BUZDUGAN, Adriana. Tendințele comportamentului consumatorului în noua economie. In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale, cu ocazia aniversării a 65 de ani de la fondarea Facultăţii de Ştiinţe Economice: conf. șt. intern. jubeliară, 2-3 noiembrie 2018, Chisinău. Chişinău: Centrul Editorial-Poligrafic al USM, 2018, pp. 34-40. ISBN 978-9975-142-57-1. | ro |
| dc.identifier.isbn | 978-9975-142-57-1 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/5560 | |
| dc.language.iso | ro | ro |
| dc.publisher | CEP USM | en |
| dc.subject | consumator | ro |
| dc.subject | consumer behavior | ro |
| dc.title | Tendințele comportamentului consumatorului în noua economie [Articol] | ro |
| dc.type | Article | en |