ИСПОЛЬЗОВАНИЕ СТРАТЕГИИ КЛИЕНТООРИЕНТИРОВАННОСТИ, КАК КОНКУРЕНТНОГО ПРЕИМУЩЕСТВА ПРЕДПРИЯТИЯ НА РЫНКЕ B2B
Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
All products and services are increasingly becoming more standardized and to attract new customers is becoming increasingly difficult. Therefore, the most effective way of retaining customers — it is the individualization of relationships and the relationships of building long-term partnerships. For the prosperity of the company is no longer enough just satisfied customers, need constant, loyal and extremely satisfied customers.
Description
Keywords
relationship marketing, customer focus, competitive environment
Citation
ЧАЙКОВСКИЙ, Александр. Использование стратегии клиентоориентированности, как конкурентного преимущества предприятия на рынке B2B. In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale: conf. șt. intern. 30-31 octombrie 2020, Chisinău. Chişinău: Centrul Editorial-Poligrafic al USM, 2020, pp. 110-115. ISBN 978-9975-152-69-3.