Использование технологий event-маркетинга в деятельности предприятия [Articol]
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Universitatea de Stat din Moldova
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In the context of informational over saturation, traditional advertising loses its effectiveness. Event marketing becomes a powerful tool that helps create an emotional connection with consumers, build brand loyalty, and enhance recognition. This paper explores the application of event marketing technologies at “Victiana” SRL, a leading company in Moldova’s security systems market.
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ВЫШКОВСКАЯ, Дарья. Использование технологий event-маркетинга в деятельности предприятия. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 195-197. ISBN 978-9975-77-581-6 (PDF).