Использование технологий event-маркетинга в деятельности предприятия [Articol]
| dc.contributor.author | Вышковская, Дарья | ru |
| dc.date.accessioned | 2026-10-02T09:49:59Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | In the context of informational over saturation, traditional advertising loses its effectiveness. Event marketing becomes a powerful tool that helps create an emotional connection with consumers, build brand loyalty, and enhance recognition. This paper explores the application of event marketing technologies at “Victiana” SRL, a leading company in Moldova’s security systems market. | en |
| dc.identifier.citation | ВЫШКОВСКАЯ, Дарья. Использование технологий event-маркетинга в деятельности предприятия. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 195-197. ISBN 978-9975-77-581-6 (PDF). | ru |
| dc.identifier.isbn | 978-9975-77-581-6 (PDF) | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/21689 | |
| dc.language.iso | ru | |
| dc.publisher | Universitatea de Stat din Moldova | ro |
| dc.title | Использование технологий event-маркетинга в деятельности предприятия [Articol] | ru |
| dc.type | Article |