Коммуникативный процесс и его влияние на организационный микроклимат [Articol]
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Universitatea de Stat din Moldova
Abstract
The article explores the role of platforms in improving the internal communication climate in organizations. Based on the development of the Worktone platform, the study analyzes how new communication tools can restore internal cohesion, strengthen team spirit, and contribute to employee engagement. The article also addresses the strategic importance of modern communication instruments in developing corporate culture and implementing team feedback systems.
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МЕЛЬНИК, Дарья. Коммуникативный процесс и его влияние на организационный микроклимат. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 47-49. ISBN 978-9975-77-581-6 (PDF).