Metode de segmentare a pieței turistice din Republica Moldova [Articol]

Abstract

Competition is the determining factor in the success or failure of companies, therefore this part of marketing is very important in achieving the objectives of a company. The importance also comes from the fact that it maintains a certain balance in the market. I also believe that competition is important to offer a wider and better range of products to consumers that can meet different needs. Through the permanent analysis of the needs of the tourist market, in which high-performance product or service concepts are developed, everyone wants to ensure their qualitative differentiation from competitors, targeting distinct categories of consumers. In other words, customers are no longer a simple variable known from the beginning, it does not mean that if you produce something it will necessarily sell, therefore a thorough analysis of each service provided is necessary.