Rolul managementului evenimentelor in promovarea unei destinații turistice [Articol]

Abstract

Event management plays a pivotal role in enhancing the appeal and visibility of tourist destinations by creating unique experiences that attract visitors and foster long-term engagement. This paper explores the strategic importance of event management in the tourism industry, focusing on its ability to diversify the destination’s offerings, strengthen its brand image, and stimulate local economic growth. Through the successful planning and execution of cultural, sporting, and business events, destinations can position themselves as vibrant and dynamic locations, capable of meeting the evolving demands of global tourists. Furthermore, effective event management promotes stakeholder collaboration, enabling public and private entities to contribute to sustainable tourism development.