Анализ конкурентной позиции компании
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CEP USM
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This article explores the essence and concepts of analyzing a company's competitive position, based on which a project is developed to strengthen the competitive position of JYSK, with particular attention to the application of the latest technologies and methods for deepening customer interaction. The study examines key technological innovations and approaches to customer relationship management that the company can integrate to enhance its competitiveness in the home goods market.
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БЕЛИКОВА, Александра. Анализ конкурентной позиции компании. In: Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe ale naturii şi exacte. Ştiinţe economice. Chişinău: CEP USM, 2024. pp. 128– 131. ISBN 978-9975-62-828-0 (PDF)