Unlocking the potential of wine tourism in Moldova: a catalyst for investment and sustainable development

Abstract

This article explores the untapped potential of Moldova’s wine tourism sector as a key driver for attracting investment and fostering economic growth. Moldova’s Wine Route of Moldova, the country’s premier tourism route, is integrated into the Iter Vitis Les Chemins de la Vigne network, accredited by the Council of Europe, underscoring the role of heritage preservation and protection. Over the past decade, the number of wineries offering wine tourism services has increased sevenfold, reaching around 50 by 2024. These services range from wine tours and tastings to dining, accommodation, festivals, MICE events, and other wine- related experiences.