Rolul leaderului în promovarea imaginii instituţiei publice [Articol]

Abstract

Leadership is quite a popular topic in organizational brand management because it has a decisive role in the results of groups and organizations. The goal is a synthesis of knowledge for leadership education and research, and ultimately for the development of a model of leadership excellence that takes into account the characteristic features of our management culture and, at the same time, to appear to be effective in motivating human resources in a „modern” organization, which still uses outdated management practices.