COMUNICAREA MINISTERIALĂ CA SURSĂ DE CONSOLIDARE A IMAGINII INSTITUŢIONALE
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Editura USM
Abstract
The given paper presents the role of government communication and the way in which
institutions communicate in order to create the best possible image. The relationship between
public communication and the mass media system is also analyzed, as well as the
mutual influence between these systems. The thesis deals with how the institutional image
is built and what are the risks in case of poor management.
Description
Keywords
comunicare
Citation
MADAN, Vladimir. Comunicarea ministerială ca sursă de consolidare a imaginii instituţionale. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Seria "Lucrări studenţeşti". Ştiinţe umanistice. Ştiinţe sociale. Editura USM, 2024. pp. 120-122. ISBN 978-9975-62-670-5 (PDF)