ROLUL ŞI CONTRIBUŢIA PLATFORMEI TIKTOK ÎN ACTIVITATEA DE COMUNICARE ŞI PR

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The following study aims to research the perspective of integrating the TikTok platform into current communication and PR strategies. Being a relatively new platform, it is viewed with distrust by specialists in the field, and the purpose of this study is to provide pertinent examples in favor of this social network.

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STRATU, Gabriela. Rolul şi contribuţia platformei TiktTok în activitatea de comunicare şi PR. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Seria "Lucrări studenţeşti". Ştiinţe umanistice. Ştiinţe sociale. Editura USM, 2024. pp. 75-77. ISBN 978-9975-62-670-5 (PDF)

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