COMMUNICATIVE STRATEGIES AND TECHNIQUES OF PERSUASION IN ADVERTISING ECOLOGICAL DISCOURSE

Abstract

This article explores the role of persuasive strategies in advertising within the context of advertising ecological discourse. Advertising has been a powerful tool in shaping consumer behaviors and attitudes towards ecological products and sustainable practices. This article delves into the linguistic techniques and pragmatic strategies employed by advertisers to persuade consumers to embrace eco-friendly products and practices. By analyzing ecological advertisements through the lens of linguistics and semio-pragmatics, we aim to uncover the linguistic mechanisms that drive persuasive messages in the context of environmental consciousness. A detailed description of this type of discourse is provided based on specific criteria, along with the results of an analysis of how speech impact is realized advertising slogans.