Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    The impact of social media on consumer behavior in the painting industry
    (CEP USM, 2024-10-24) Aftenev, Sergiu
    In the digital world, the power of social networks is becoming increasingly evident in mass communication. Companies that capitalize on the advantages of this phenomenon are making their presence felt on social media platforms through company and brand pages. Hence, the purpose of the research is to investigate how social media, and specifically related platforms, affect paint industry customer behavior and to examine how paint companies use these platforms to adapt to changing market conditions.
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    From conscious responses to subconscious insights: revolutionizing marketing research with neuromarketing
    (CEP USM, 2024-10-24) Aliyev, Vali
    This article explores the limitations of traditional marketing research methods, such as surveys, experiments, and focus groups, which have been the mainstay for organizations in understanding consumer desires, needs, and attitudes. It highlights the critical shortcomings of these methods, particularly their reliance on honest responses and their inability to capture subconscious consumer behavior.
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    Visual merchandising across cultures
    (CEP USM, 2024-10-24) Stoica, Mariana
    The purpose of this article is to explore the relationship between visual merchandising techniques and cultural contexts, analyzing how these factors influence consumer behavior across various regions. It aims to provide insights for marketers and retailers on the importance of culturally informed visual merchandising strategies in global markets.
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    TENDINȚELE COMPORTAMENTULUI CONSUMATORULUI ÎN NOUA ECONOMIE
    (CEP USM, 2018) Hămuraru, Maria; Buzdugan, Adriana
    Through this article, we intednd to identify the megatrends of the modern consumer society through which we will analyze the mega-trends of the consumer's behavior, the megatrends of the competitive behavior, the megatrends of the distribution channels and the technological megatrends. Consumer behavior addresses to the entire behavior of the end user of material and immaterial goods under the transformations that take place in the new economy, which are driven by a variety of factors, including the development of information technologies and nanotechnologies, increased competition and economic globalization.
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    ANALIZA MODELELOR DE COMPORTAMENT AL CONSUMATORILOR DE PRODUSE INOVATIVE
    (CEP USM, 2020) Buzdugan, Adriana; Hămuraru, Maria
    Modeling consumer behavior is a very important area, as it examines consumer issues and consumer behavior by using models that provide a paramorphic representation of a basic process of consumer behavior. When consumers make purchasing decisions, they are faced with several alternatives due to the exchange of information, and the aspects they appreciate during the purchase are also varied. The realization of this paper started from a series of direct and indirect documentations of knowledge of reality using, for this purpose, a set of classical research methods, such as: observation, analysis (qualitative, quantitative, historical), synthesis, induction and deduction , comparison, method of systemic treatment, monographic, statistical, respectively, use of graphical methods, figures in the exposition and rendering, complete and complex, of the phenomena and economic processes studied.
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    IMPACTUL COMPORTAMENTULUI CONSUMATORULUI DIN REPUBLICA MOLDOVA ÎN ELABORAREA STRATEGIEI DE PROMOVARE A UNEI MĂRCI
    (CEP USM, 2020) Antoci, Natalia
    This article presents the impact of consumer'behavior in the Republic of Moldova. The purpose of research is to study of the stages of the decision-making process and the influence of product value on consumer behavior. That is why knowledge and explanation of consumer behavior has become an urgent necessity, the ignorance of which can produce degrees of imbalance between supply and demand. On the other hand, the increase of purchasing power at the same time as raising the level of education and culture offers the possibility for the buyer to satisfy more needs, more sophisticated, higher quality, aspects that must be taken into account by the manufacturer.
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    ABORDĂRI METODOLOGICE PRIVIND CONSUMERISMUL ÎN COMPORTAMENTUL CONSUMATORULUI MODERN
    (CEP USM, 2020) Hămuraru, Maria
    This article analyzes consumerism as a phenomenon of modern consumer behavior. The aim of the research reveals the study of approaches regarding the phenomenon of consumerism at the current stage in consumer behavior. It is current to study this phenomenon and for a better understanding of the impact it has on individuals and the environment. Viewed through the prism of several approaches, consumerism acquires the characteristic of a positive or negative phenomenon, having several definitions. The results of the study reveal consumerism, as a socio-economic order, which supports the consumption of goods and services in increasing quantities. In recent years, consumerism has grown worldwide, thus becoming a way of life.