Visual merchandising across cultures
Date
2024-10-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The purpose of this article is to explore the relationship between visual merchandising techniques and cultural contexts, analyzing how these factors influence consumer behavior across various regions. It aims to provide insights for marketers and retailers on the importance of culturally informed visual merchandising strategies in global markets.
Description
Keywords
Visual merchandising, cultural context, consumer behavior, international marketing, globalization, brand loyalty, retail strategies, case studies, cultural values
Citation
STOICA, Mariana. Visual merchandising across cultures. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 82 – 89. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.11