Facultatea de Litere / Faculty of Letters
Permanent URI for this communityhttps://msuir.usm.md/handle/123456789/10
Browse
6 results
Search Results
Item DELIMITĂRI CONCEPTUALE ALE TERMINOLOGIEI PUBLICITARE ECOLOGICE(CEP USM, 2023) Motreniuc, DianaThe contrastive-linguistic, intercultural and cognitive-typological analysis of the English and Romanian advertising ecological discourse, requires a clear delimitation, for operational purposes, of the meanings of terms related to advertising. This necessity is determined, first of all, by the lack of parallelism between the "inter-paronimic" terms (false friends of the translator), following how the English terms correlate and what common interferences they have. We suggest clarifying several such aspects both separately, as distinct linguistic situations, and as “internal” forms of each of the two languages, which is likely to convince the speakers of the need to understand and use the correct constructions and formsItem AN ANALYTICAL APPROACH TO FOOD PRODUCTS ADVERTISING IN ENGLISH AND ROMANIAN LANGUAGES(CEP USM, 2023) Corcodel, SvetlanaThe purpose in writing this paper is to have a close reading of advertisements in order to single out peculiarities of the language of advertising and translation difficulties of print magazine advertisements. It is a kind of analysis and foreseeing of advertisements creation, assimilation and their implementation into the actual specialized vocabulary. Having specific strategies for reading the original text and careful guidance when translating them can assist the translator to gain confidence and adequate performance in this field. The desired result is a set of recommendations to be used by linguists, terminologists and specialists în the domainItem DELIMITĂRI CONCEPTUALE ALE TERMINOLOGIEI PUBLICITARE(CEP USM, 2023) Motreniuc, DianaThe contrastive-linguistic, intercultural and cognitive-typological analysis of the English and Romanian advertising ecological discourse, requires a clear delimitation, for operational purposes, of the meanings of terms related to advertising. This necessity is determined, first of all, by the lack of parallelism between the "inter-paronimic" terms (false friends of the translator), following how the English terms correlate and what common interferences they have. We suggest clarifying several such aspects both separately, as distinct linguistic situations, and as “internal” forms of each of the two languages, which is likely to convince the speakers of the need to understand and use the correct constructions and forms.Item INTERTEXTUALITATEA ÎN DISCURSUL PUBLICITAR(CEP USM, 2019) Pușcaș, VeronicaItem STABILIREA UNEI TIPOLOGII A DISCURSULUI(CEP USM, 2018) Veste, LuciaUnul dintre aspectele discursului cercetat de lingviști de-a lungul secolelor este tipologia acestuia, ca unitate lingvistică complexă și fundamentală. Începând cu retorica antică și până în prezent, au fost deosebite mai multe criterii de clasificare a discursului și diferite tipologii. La etapa actuală, se poate vorbi deja despre stabilirea unor tipologii ale tipologiilor, dată fiind diversitatea acestora.Item PUBLICITATEA – DISCURS DE VULGARIZARE ŞTIINŢIFICĂ(CEP USM, 2016) Mucerschi, NataliaStudiată pe larg în ultimele decenii, publicitatea rămâne a fi un domeniu de investigaţie fascinant. Discursul publicitar este un hibrid care mimează diverse tipuri de discurs, printre care şi discursul ştiinţific. În cele ce urmează vom aborda funcţiile publicităţii, printre care şi cea de transmitere a cunoştinţelor şi deprinderilor într-un domeniu sau altul prin intermediul unui discurs de vulgarizare ştiinţifică.