In the view of some linguists, advertising can be perceived as intertext, interdiscourse or intradiscourse.
Interdiscourse is defined as a phenomenon of architectexuality or, in more general terms, transtexuality,
characterized by a socio-discursive formation. Interdiscursiveness is the oral and “floating” reference to a
particular source without directly citing it. It therefore represents a Bakhtinian dialogism, a preconstructed,
anterior and implicitly admitted statement, a repetition or a déjà-vu.
