The article analyses how language shifts within multinational organizations under foreign management influence,
focusing on how communication styles are impacted depending on the social level within the company. Managers
influence subordinates’ linguistic behaviors and as a result their cultural positioning. It highlights language as a mar-
ker of status and authority, with managers’ choices influencing subordinates’ adoption of similar linguistic forms,
including vocabulary, speech patterns, and specialized jargon. English emerges as a global language in business
settings, streamlining communication but posing challenges such as employee proficiency disparities and limiting
linguistic diversity. Case studies like Rakuten’s English-only policy illustrate how language proficiency strategically
affects multinational corporations, impacting cultural identity. Overall, the text explores the complexities of language
in these environments, showcasing its evolution, challenges, and benefits in shaping organizational communication
and cultural expression.
