The purpose in writing this paper is to have a close reading of advertisements in
order to single out peculiarities of the language of advertising and translation difficulties
of print magazine advertisements. It is a kind of analysis and foreseeing of
advertisements creation, assimilation and their implementation into the actual
specialized vocabulary.
Having specific strategies for reading the original text and careful guidance when
translating them can assist the translator to gain confidence and adequate performance
in this field.
The desired result is a set of recommendations to be used by linguists,
terminologists and specialists în the domain
