Media campaigns - forms of promoting social messages [Articol]

dc.contributor.authorBotnariuc, Marina
dc.date.accessioned2026-04-01T08:31:04Z
dc.date.issued2017
dc.description.abstractThe messages transmitted through the media have value if they are able to perform the social communication functions and if they generate feedback from the public. The potential media campaigns to show solidarity on behalf of the public can be measured by the problems solved within a predetermined span of time.
dc.identifier.citationBOTNARIUC, Marina. Media campaigns - forms of promoting social messages. Media campaigns - forms of promoting social messages. International Journal of Communication Research. 017, vol. 7, Issue 1, pp. 28-31. ISSN 2246-9265.
dc.identifier.issn2246-9265
dc.identifier.urihttps://msuir.usm.md/handle/123456789/20394
dc.language.isoen
dc.subjectaudience
dc.subjectmedia campaign
dc.subjectsocial mass-media institution
dc.subjectsocial message
dc.subjectsolidarity
dc.subjectsocial value
dc.titleMedia campaigns - forms of promoting social messages [Articol]
dc.typeArticle

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