Media campaigns - forms of promoting social messages [Articol]
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The messages transmitted through the media have value if they are able to perform the social communication functions and if they generate feedback from the public. The potential media campaigns to show solidarity on behalf of the public can be measured by the problems solved within a predetermined span of time.
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BOTNARIUC, Marina. Media campaigns - forms of promoting social messages. Media campaigns - forms of promoting social messages. International Journal of Communication Research. 017, vol. 7, Issue 1, pp. 28-31. ISSN 2246-9265.