Важность клиентского опыта в маркетинговой стратегии [Articol]
| dc.contributor.author | Кердивар, Адриана | ru |
| dc.date.accessioned | 2026-10-01T13:54:13Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | This article explores the strategic role of customer experience in marketing, based on a case study of “CHIC-TRAVEL EVENTS” SRL. The research highlights key challenges and proposes an immersive traveler biography as a personalized digital solution. The approach integrates emotional and behavioral data to enhance loyalty, optimize service, and ensure sustainable customer relationships through personalization, automation, and omnichannel communication. | en |
| dc.identifier.citation | КЕРДИВАР, Адриана. Важность клиентского опыта в маркетинговой стратегии. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 151-153. ISBN 978-9975-77-581-6 (PDF). | ru |
| dc.identifier.isbn | 978-9975-77-581-6 (PDF) | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/21668 | |
| dc.language.iso | ru | |
| dc.publisher | Universitatea de Stat din Moldova | ro |
| dc.title | Важность клиентского опыта в маркетинговой стратегии [Articol] | ru |
| dc.type | Article |