Важность клиентского опыта в маркетинговой стратегии [Articol]
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Universitatea de Stat din Moldova
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This article explores the strategic role of customer experience in marketing, based on a case study of “CHIC-TRAVEL EVENTS” SRL. The research highlights key challenges and proposes an immersive traveler biography as a personalized digital solution. The approach integrates emotional and behavioral data to enhance loyalty, optimize service, and ensure sustainable customer relationships through personalization, automation, and omnichannel communication.
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КЕРДИВАР, Адриана. Важность клиентского опыта в маркетинговой стратегии. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 151-153. ISBN 978-9975-77-581-6 (PDF).