Managementul de proiect ca factor de creştere a competitivităţii entitaţii economice

Abstract

This study examines the competitiveness of „Creator-Iu. Borș” S.R.L., a leading furniture company in Moldova. Despite its success, the company faced revenue decline due to the pandemic and changing consumer preferences. To address this, the study suggests leveraging project management and economic analysis tools to enhance competitiveness. By focusing on product quality, monitoring competition closely, and adjusting pricing strategies, the company can navigate market challenges and achieve long-term success.