Elaborarea strategiei de promovare a grădinii publice botanice Chişinău [Articol]

Abstract

The Botanical Garden of Chișinău, currently underutilized as a tourist attraction, requires an integrated marketing strategy to enhance its visibility, attract funding, and develop partnerships. The promotion combines ecological education, research, and sustainable tourism, supported by an active digital and offline presence, infrastructure modernization, and dedicated events. The diverse target audience benefits from tailored activities, while continuous performance monitoring will optimize the strategy, strengthening the garden’s role as an educational and tourist landmark.