Sustainable marketing strategies as a key business tool
| dc.contributor.author | Golovataia, Ludmila | en |
| dc.contributor.author | Yaici, Farida Nemiri | en |
| dc.date.accessioned | 2025-03-26T07:39:39Z | |
| dc.date.issued | 2024-10-24 | |
| dc.description.abstract | The purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability. | en |
| dc.identifier.citation | GOLOVATAIA, Ludmila and Farida Nemiri YAICI. Sustainable marketing strategies as a key business tool. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 137 – 146. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.20 | en |
| dc.identifier.doi | https://doi.org/10.59295/mpdnwe2024.20 | |
| dc.identifier.isbn | 978-9975-62-826-6 (PDF) | |
| dc.identifier.uri | https://doi.org/10.59295/mpdnwe2024.20 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/17287 | |
| dc.language.iso | en | en |
| dc.publisher | CEP USM | |
| dc.subject | sustainable marketing | en |
| dc.subject | business strategy | en |
| dc.subject | consumer demands | en |
| dc.subject | social responsibility | en |
| dc.subject | environmental sustainability | en |
| dc.title | Sustainable marketing strategies as a key business tool | en |
| dc.type | Article |