Sustainable marketing strategies as a key business tool
Date
2024-10-24
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability.
Description
Keywords
sustainable marketing, business strategy, consumer demands, social responsibility, environmental sustainability
Citation
GOLOVATAIA, Ludmila and Farida Nemiri YAICI. Sustainable marketing strategies as a key business tool. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 137 – 146. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.20