Маркетинговые исследования поведения потребителей в эпоху цифровой трансформации [Articol]
| dc.contributor.author | Полякова, Екатерина | ru |
| dc.date.accessioned | 2026-10-02T07:50:02Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | The article examines the role and transformation of marketing research of consumer behavior in the era of digitalization, with a focus on the hospitality industry. It outlines the theoretical approaches to studying consumer decision-making and modern digital research tools. The study presents an in-depth analysis of the current marketing research system at SRL “Happy Coffee” (Tucano Coffee), highlighting both its strengths and limitations. | en |
| dc.identifier.citation | ПОЛЯКОВА, Екатерина. Маркетинговые исследования поведения потребителей в эпоху цифровой трансформации. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 171-173. ISBN 978-9975-77-581-6 (PDF). | ru |
| dc.identifier.isbn | 978-9975-77-581-6 (PDF) | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/21677 | |
| dc.language.iso | ru | |
| dc.publisher | Universitatea de Stat din Moldova | ro |
| dc.title | Маркетинговые исследования поведения потребителей в эпоху цифровой трансформации [Articol] | ru |
| dc.type | Article |