Маркетинговые исследования поведения потребителей в эпоху цифровой трансформации [Articol]
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Universitatea de Stat din Moldova
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The article examines the role and transformation of marketing research of consumer behavior in the era of digitalization, with a focus on the hospitality industry. It outlines the theoretical approaches to studying consumer decision-making and modern digital research tools. The study presents an in-depth analysis of the current marketing research system at SRL “Happy Coffee” (Tucano Coffee), highlighting both its strengths and limitations.
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ПОЛЯКОВА, Екатерина. Маркетинговые исследования поведения потребителей в эпоху цифровой трансформации. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 171-173. ISBN 978-9975-77-581-6 (PDF).