INSTRUMENTE DE COMUNICARE PREZIDENȚIALĂ PRIN SOCIAL MEDIA (Studiu de caz)
| dc.contributor.author | Gligor, Daniela | |
| dc.date.accessioned | 2022-03-15T10:45:28Z | |
| dc.date.available | 2022-03-15T10:45:28Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | Thesis purpose is to identify efficient tools used for communication and promotion of the president's image through social media platforms. The scientific originality of the research lies within an innovative approach of researching political public relations in the online environment and communication techniques specific to the construction of a presidential brand. The research strategy of this scientific investigation is the case study: digital communication tools used by two presidents: Igor Dodon, the president of the Republic of Moldova, and Volodymyr Zelensky, the president of Ukraine. | en |
| dc.identifier.citation | GLIGOR, Daniela. Instrumente de comunicare prezidențială prin social media (Studiu de caz). In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Științe umanistice. Științe sociale. 26 septembrie 2020, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2020, pp. 192-195. ISBN 978-9975-152-38-9. | en |
| dc.identifier.isbn | 978-9975-152-38-9 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/5827 | |
| dc.language.iso | ro | en |
| dc.publisher | CEP USM | en |
| dc.subject | comunicarea prezidențială | en |
| dc.subject | promovarea imaginii | en |
| dc.title | INSTRUMENTE DE COMUNICARE PREZIDENȚIALĂ PRIN SOCIAL MEDIA (Studiu de caz) | en |
| dc.type | Article | en |