INSTRUMENTE DE COMUNICARE PREZIDENȚIALĂ PRIN SOCIAL MEDIA (Studiu de caz)

Abstract

Thesis purpose is to identify efficient tools used for communication and promotion of the president's image through social media platforms. The scientific originality of the research lies within an innovative approach of researching political public relations in the online environment and communication techniques specific to the construction of a presidential brand. The research strategy of this scientific investigation is the case study: digital communication tools used by two presidents: Igor Dodon, the president of the Republic of Moldova, and Volodymyr Zelensky, the president of Ukraine.