The marketing audit: redefining content and areas of inquiry
| dc.contributor.author | Tabarcea, Ala | ro |
| dc.date.accessioned | 2025-03-25T08:36:30Z | |
| dc.date.issued | 2024-10-24 | |
| dc.description.abstract | This article seeks to clarify the fundamental purpose, objectives, and areas of research related to marketing audits. The focus is on identifying the types of companies that typically seek audit services and understanding their motivations for doing so. By examining this area, the study aims to shed light on how marketing audits contribute to business growth, efficiency, and strategic decision-making. | en |
| dc.identifier.citation | TABARCEA, Ala. The marketing audit: redefining content and areas of inquiry. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 66 – 76. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.09 | en |
| dc.identifier.doi | https://doi.org/10.59295/mpdnwe2024.09 | |
| dc.identifier.isbn | 978-9975-62-826-6 (PDF) | |
| dc.identifier.uri | https://doi.org/10.59295/mpdnwe2024.09 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/17253 | |
| dc.language.iso | ro | ro |
| dc.publisher | CEP USM | |
| dc.subject | Marketing audit | en |
| dc.subject | economic agents | en |
| dc.subject | sales performance | en |
| dc.subject | management reorganization | en |
| dc.subject | marketing efficiency | en |
| dc.subject | theoretical benchmarks | en |
| dc.title | The marketing audit: redefining content and areas of inquiry | en |
| dc.title.alternative | Auditul de marketing online şi instrumentele de audit ale site-ului web | ro |
| dc.type | Article |