Insrumentele marketingului online şi utilizarea acestora în întreprinderile din sectorul construcţiilor [Articol]

Abstract

In the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the promotion policy. This article describes the main online marketing tools used for promoting an online business, and also for increasing the rankings in the searching engines, namely: mobile phone’s optimization, content marketing, SEM, social media, etc.