Analiza factorilor determinanți ai ecoturismului în consolidarea imaginii de țară [Articol]

Abstract

This article explores the main determining factors of ecotourism development in the Republic of Moldova and how they contribute to strengthening the country’s image on the international tourism market. The study is based on the Global Sustainable Tourism Council (GSTC) criteria and highlights Moldova’s progress and limitations in implementing sustainable practices. Based on a triangulated methodology combining desk research, a national questionnaire, and destination case studies, the research identifies both barriers and opportunities for ecotourism. It concludes with recommendations for developing a certification system, strengthening destination branding, and promoting Moldova as an emerging eco-friendly destination in Eastern Europe.