Роль видеоконтента в современной маркетинговой стратегии [Articol]
| dc.contributor.author | Костиогло, Лилия | ru |
| dc.date.accessioned | 2026-10-02T07:04:15Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | The article explores the theoretical foundations of video marketing and analyzes the marketing activities of SRL "Brilliant Lux Box" (NailBox brand), with a focus on the use of video content. It presents the results of a study on the impact of short videos (Reels, TikTok, Stories) on reach, audience engagement, and sales. Recommendations are proposed for developing a video strategy, including a content implementation algorithm, content categories, visual style, and scripting. The practical application of these recommendations has demonstrated increased customer loyalty and the effectiveness of marketing communications. | en |
| dc.identifier.citation | КОСТИОГЛО, Лилия. Роль видеоконтента в современной маркетинговой стратегии. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 157-159. ISBN 978-9975-77-581-6 (PDF). | ru |
| dc.identifier.isbn | 978-9975-77-581-6 (PDF) | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/21673 | |
| dc.language.iso | ru | |
| dc.publisher | Universitatea de Stat din Moldova | ro |
| dc.title | Роль видеоконтента в современной маркетинговой стратегии [Articol] | ru |
| dc.type | Article |